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Revenge of
the CVBs
The Occidental Tourist · December
13, 2000
Last week, the Tourist
dished the skinny on CVB Web
sites - they're often not as crummy as you'd think. And by dealing with
a CVB exclusively online, you don't have to put up with that constantly
peppy conversational tone that all CVB staffers use.
The Tourist recently had a spin on the biggest U.S. cities' sites. The
upshot? You have to wade through garbage to get to useful stuff, but it's
there. (The links to many of the domestic and international tourism Web
pages is - natch - found at the International
Association of Convention and Visitor Bureaus:
Los Angeles: Lots of LaLa-land styled
nonsense as opposed to substance. (Recent headline: Sushi-rama Rolls Into
Studio City!) Beyond that, the "on sale" link promises hotel deals, but
it takes a lot of clicks to actually find out what the savings are. And
sometimes the link simply takes you to the generic hotel Web site with
no leads on deals at all. But it's at least worth poking around: There
was recently an offer to book a king suite for two at the Le Parc Suite
Hotel in West Hollywood for less than $200, including taxes, breakfast
for both guests and parking.
New York: Also glitsy, but more
useful. Discounts abound; a recent offer allowed Continental Airlines
OnePass members to get free and reduced admission to the Museum of the
City of New York. And the service link takes you right to businesses that
will, say, provide foreign language-interpreting escorts for that global
business conference; information on budget hotel availabilities; or limos
to whisk you through that aggravating Big Apple traffic. Here's where
the site falls flat: The keyword search is predictably hit or miss. An
attempt to find "Dry Cleaning" services produced zilch. Another for "Fax"
outlets turned up just one Kinkos (there are at least 15 in the city,
according to Switchboard.com) and the Park Avenue offices of Xerox Corp.
(For some reason, though, when I called, the Xerox folks said I couldn't
walk in off the street and use their fax machines. Bummer.)
Chicago: Pretty straightforward
and to the point - what you'd expect from a meat-and-potatoes town. The
immense link to business services is simplified by being arranged alphabetically
by categories - concierge, cigars, child care and comedy clubs are just
some of C's. That's better than other sites that require sifting through
businesses by their corporate name. And the cultural attractions link
actually reveals useful information - such as ticket prices - with concise
immediacy. You'd be surprised at how many sites avoid that kind of service.
Boston: Again, useful, economically
presented skinny from the non-nonsense New England town. Gets to the bottom
line quickly with a link to coupons/discounts, meeting services, transportation
and reservations resources. The discount search, for example, recently
cut to the chase by offering up a quick $10 off on a Thrifty car rental,
available to be picked up at Logan.
Dallas: Pretty much just an online
introductory brochure. Scarcely anything there beyond self-promoting chatter.
Atlanta: This is one MTV-styled, hip-hop,
happenin' kinda site, loaded with all kinds of techno-geegaws that pretty
much simply waste your time. An animated, umm, thing greets you upon first
click. A still flickering Olympic flame from 1996? A blond toupee that
Ted Turner left in his office? Go figure.
Next, the site unleashes a barrage of questions: Gonna Meet? Moving Here?
Wanna Have Some Fun? The Tourist was wondering whether he'd soon be asked
to buy stock in the Gold Club. Well, anyway, practically speaking, the
site is lacking for business travelers. The culture events finder drew
blanks on some pretty broad categories (dance, art, etc.) over a two-month
period on a recent try. A link to tourist information only takes you to
a place to fill out an online request for undescribed information.
Gee, thanks.
The
Occidental Tourist is a magazine writer in Washington, DC. He writes for
Maxim, POV, Capital Style and ABCNews.com. His column appears on Tuesdays.
E-mail him at tourist@ticked.com.
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