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Vacation
Package Pricing Derby
Charles
Leocha · August
20, 2003
It takes
a long time for old ways to die or fade away. One of the "old ways" that
is in the process of going through radical change, is the tour package.
Once upon a time putting together package tours was a long process that
required negotiations with hotels, group airfare departments and transfer
experts. Specialists bargained with B&B owners and hotel chains months
before anyone was expected to travel, in order to nail down the best rates.
Airlines created special fare structures to offer bargains to groups.
Incoming professionals tracked tour buses, vans, trains and rental cars.
Then paper brochures and detailed catalogs with fixed prices were printed
that had to serve for an entire season. The season was cast in stone months
before the first traveler headed to the airport or turned the ignition
in their automobile.
To some extent these steps still must be taken for group tours where 40
or 50 travelers follow a sightseeing trail from city to city, staying
in hotel after hotel. Once the need to move so many tourists together
comes into play, planning ahead takes on major importance and the role
of tour organizer comes into full play.
However, the most adventurous and sophisticated travelers would no more
plan on a group tour than they would consider rowing across the Atlantic.
For individual travelers and small groups the world has changed dramatically.
The careful planning, negotiations and other machinations that used to
take place a year to six months before any tour package development now
takes places instantly for students planning a trip to Italy, friends
organizing a party in Reno, or a couple planning a spontaneous week in
Madrid.
Today, travelers can put together their own packages that fit their own
timetables and include only the vacation elements they need.
Better yet, sophisticated computer programs can create a vacation package
on the fly. It is assembled and the components are discounted. This was
never been possible years ago, but pioneering efforts by Expedia and their
Travelscape subsidiary have broken new ground.
The other major online travel sites -- Orbitz, Travelocity, Hotels.com,
Hotwire and Priceline have all entered the instant tour package fray,
however, Expedia is still way out in front.
In a similar way, Site59.com has cornered the market on last-minute tour
packages created from space-available components for upcoming weekends.
For example I just searched the major sites (and then some) to get rates
for a trip I am planning to Reno, Nevada in September. I had dates in
mind -- 18-22 September. I knew which hotel I would choose, given a choice
-- Atlantis Hotel and Casino.
- Expedia gave me
an Air + Hotel package for two priced at $457.51 per person.
- Travelocity came
up with an Air + Hotel price of $481.95 per person.
- The Orbitz packaging
site (NLG, I believe. The same engine drives Yahoo Travel) didn't function.
- Hotwire.com created
a package for $541 per person if I chose the Atlantis Hotel and Casino
but only $425 if I followed the normal Hotwire.com protocol and allowed
the computer to select a three-star hotel at random.
- Hotels.com came
up with a package price of $610.60 per person.
- Site59 (only offering
a Boston-Reno package for the coming weekend) had a best price of $605.
- With Priceline's
system I really can't confirm the final price, since it requires bidding.
However, the Atlantis Casino is listed in the Priceline program. I would
bet that a bid of less than $425 per person would probably be accepted.
However, flights would be up to the luck of the Priceline draw, which
I hate when days are precious.
In the vacation package
pricing derby, Expedia came way out on top allowing me to select my exact
hotel and a decent flight for an affordable price.
I believe that the lowest price would probably have been created by Priceline
with included a guarantee of my desired hotel, but no guarantees on flight
times.
After two hours on the computer plugging on hotels, air schedules and car
rental requests, the lowest price I could find after building the package
myself with confirmed air and hotel was $555 per person -- almost $100 per
person more expensive that simply booking through Expedia's vacation option.
In all cases, making arrangements for rental cars would have been less expensive
through Hotwire.com or Priceline.com.
Charlie
Leocha is the Boston-based author of Travel
Rights: Know the Rules of the Road and the Air Before You Go. Cheap
Charlie appears every Monday on this site. E-mail him at leocha@aol.com
or access his Web site.
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